Google continues to revamp all major products. Not too long ago, they announced and released a brand new user interface for Gmail which has found great acceptance. It was a long due update.
Similiar things are happening for AdWords and DoubleClick. Google announced that they will re-brand both products to simplify the offering.
AdWords is becoming Google Ads
Besides the name and logo change, Google announced additional campaign types which will be released July 10.
To give you a small taste of what’s coming they have already released one of these new campaign types focused on small businesses. To learn more visit here.
For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.
By unifying their DoubleClick advertiser products and the Google Analytics 360 Suite they want to enable better collaboration. Since both products are used in combination they hope to make it easier by combining those under one umbrella.
We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently.
This pretty much describes why Google is combining all these products under one brand. Again, the goal is to simplify the landscape, have fewer products and rather have them work together more effectively.